1  2  3  4  5  6  7     » 

A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius Jack Trout HASH(0x30d5198), 2003 1870 р. На складе	A Handbook of Human Resource Management Practice Michael Armstrong HASH(0x31db768), 2003 5973 р. Отгружается в течение трех недель	Accountant's Guide to the Internet Eric E. Cohen HASH(0x2959768), 2000 1638 р. На складе
Administrative Behavior: A Study of Decision-Making Processes in Administrative Organizations Herbert A. Simon Free Press, 2000 2521 р. Отгружается в течение трех недель	Big Brands Big Trouble: Lessons Learned the Hard Way Jack Trout Wiley, 2002 2784 р. На складе	Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time Matt Haig Kogan Page, 2003 3690 р. Отгружается в течение трех недель
Brand Spirit: How Cause Related Marketing Builds Brands Hamish Pringle, Marjorie Thompson HASH(0x30d9be8), 2001 4408 р. Отгружается в течение трех недель	Business @ the Speed of Thought: Succeeding in the Digital Economy Bill Gates Warner Business Books, 2000 1001 р. На складе	Changing Minds: The Art and Science of Changing Our Own and Other People's Minds Howard Gardner Harvard Business School Press, 2004 2252 р. Отгружается в течение трех недель
Commonsense Direct Marketing Drayton Bird Kogan Page, 2000 4858 р. Отгружается в течение трех недель	Conflict Management: A Communication Skills Approach Deborah Borisoff, David A. Victor Pearson Allyn & Bacon, 1997 8406 р. Отгружается в течение трех недель	Corporate-Level Strategy: Creating Value in the Multibusiness Company Michael Goold, Andrew Campbell, Marcus Alexander HASH(0x294c0f8), 1994 6643 р. Отгружается в течение трех недель

  1  2  3  4  5  6  7     » 

Аннотации к книгам из рубрики Зарубежный бизнес-опыт в оригинале

A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius: Without a background in marketing, Bigdome doesn't know who to turn to for reliable advice - until a genie appears with solutions to all his most pressing quandaries.. >>>

A Handbook of Human Resource Management Practice: In the light of new concepts of good practice and the outcomes of fresh research, the following areas have been either wholly replaced or substantially revised: - HRM - characteristics, impact and context; - HRM - development and issues; - role of the HR function; - role.... >>>

Accountant's Guide to the Internet: Based on the author`s exhaustive research - which includes interviews with many of the nation`s leading accounting, software, and communications experts - the `Second Edition` will show you how to take advantage of the explosion of information resources and business opportunities now available to accountants on the Internet and the World Wide Web.. >>>

Administrative Behavior: A Study of Decision-Making Processes in Administrative Organizations: Named by Public Administration Review as "Book of the Half Century," Administrative Behavior is considered one of the most influential books on social science thinking, and was referred to by the Nobel Committee as "epoch-making." Written for managers and other professionals who wish to understand the decision-making processes at the heart.... >>>

Big Brands Big Trouble: Lessons Learned the Hard Way: Clayton Christensen, author of "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail" Once again, Jack Trout manages to get to the very heart of what makes companies great and what makes them fail.. >>>

Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time: Yes, they are all global giants striding confidently across the world, but what they are less recognized for are all those branded products they`ve launched that have bombed - spectacularly and at great cost.. >>>

Brand Spirit: How Cause Related Marketing Builds Brands: Explains CRMs place in the context of branding as a whole, drawing on relevant case histories, the author's own experience to demonstrate how a marketer can harness the power of CRM.. >>>

Business @ the Speed of Thought: Succeeding in the Digital Economy: But in this monumental work Bill Gates argues that the capabilities of computers, software, and networks are only beginning to be harnessedand that your company must start building a modern, digital nervous system now in order to compete quickly and intuitively in the new millennium.. >>>

Changing Minds: The Art and Science of Changing Our Own and Other People's Minds: Now, eminent Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind-and how to influence that process.. >>>

Commonsense Direct Marketing: Commonsense Direct Marketing is packed with international case studies that show how companies worldwide have implemented the author's ideas, and covers a vast range of strategies necessary for a successful campaign.. >>>

Conflict Management: A Communication Skills Approach: The authors have created a five-step model of approaching and analyzing interpersonal conflict, and this model is applied repeatedly to different topics, providing readers with a genuinely effective structure for working through differences with colleagues, friends, and others.. >>>

Corporate-Level Strategy: Creating Value in the Multibusiness Company: Based on extensive original research at numerous international companies, it provides superlative guidelines for successfully managing a multibusiness enterprise.. >>>

<< Вернуться назад